What makes coffee so intriguing and full of surprises? What defines a truly great cup of coffee? How can one fully appreciate the coffee experience—and what does it take to build a successful coffee business? Beyond that, what are the key challenges facing Vietnamese coffee on its journey to the global stage?
Julie Đặng addresses these questions with candor and insight in an in-depth conversation with Quốc Khánh on The Quoc Khanh Show.
We invite you to watch and discover the story.
| 00:00 | Meet Julie Đặng, Founder of Barista School (Vietnam) |
| 03:10 | A Serendipitous Journey into Coffee |
| 03:52 | The Pursuit of In-Depth Coffee Research |
| 04:52 | The Most Fascinating and Unexpected Aspects of Coffee |
| 09:10 | The Origins of Coffee |
| 13:40 | What Defines an Exceptional Cup of Coffee? |
| 15:00 | What Areas Need Improvement in Vietnamese Coffee? |
| 17:13 | Why Does Coffee Have Over 100 Aromas? |
| 22:25 | Decoding Personality Through Coffee Preferences |
| 23:45 | The Personality Traits of a Macchiato Lover |
| 27:45 | The Personality Traits of an Espresso Enthusiast |
| 29:20 | Why Does Coffee Enhance Focus and Creativity? |
| 31:20 | Cultivating a “Coffee Philosophy” |
| 34:00 | How Do We Nurture Connoisseurs Within a Field? |
| 36:00 | The Global Position of Vietnam Coffee |
| 40:39 | What Does It Take to Build a Successful Coffee Shop? |
| 45:17 | A Creative Landscape for Coffee Entrepreneurs |
| 48:00 | The Crucial Role of the Barista |
| 52:54 | “The Key “Bottlenecks” Holding Vietnamese Coffee Back from Global Recognition |
| 56:00 | How to Fully Appreciate a Cup of Coffee |
| 59:00 | The Mature Bitterness of Coffee |
| 1:02:00 | Vietnam’s Phin Coffee Culture |
| 1:04:00 | What Should Coffee Shop Owners Prioritize? |
| 1:07:00 | Defining a Distinct Identity for Your Coffee Shop |
| 1:09:00 | Lessons in Success from Major Coffee Chains |
| 1:11:00 | Opportunities for Independent Coffee Retailers |
Cà Insider.
Source: From “The Quoc Khanh Show”
